You’ve spent the past few hours working on your next blog post. Catchy headline? Check. Clever hook? Check. Supportive body? Check. Now, it’s time to bring it home, but how should it end?
A strong ending can leave an impression on your readers, making them want to engage with you on social media and on your blog. It’s what drives them back to your blog to read more of your content.
Here are 5 effective ways to end your blog post:
1. Summarize the key points
Do a recap of the main message and key points you want your readers to remember. Restate what you told them and why it’s important.
2. Ask a question
Leave them with a question to ponder — and encourage them to comment on your post. Inviting them to offer their perspective lends them a voice on the matter, making them feel like their opinions are heard and valued.
Ask for their opinion about your post, like:
- Do you agree? Do you disagree?
- What do you think about x?
- What would you do differently?
- What other ideas can you add to this list that I may have not mentioned?
3. Offer a challenge
We want our audience to read our blog posts and take action. Challenge them to perform a short-term goal to help them become better. Challenges may vary depending on your blog niche.
Some examples of challenges include:
- If you blog about blogging: Write 500 words per day for a month to make blogging a habit
- If you’re a social anxiety blogger: This week, strike up a conversation with five people you don’t know to help you gain social confidence
- If you’re a weight loss blogger: Run for 30 minutes this weekend to help you burn calories
- If you’re a personal finance blogger: To help you save money, cook from home at least five of the seven days per week for a month
Then, ask them to tell you how it went in the comment section. It will lead to a good dialogue of support and encouragement between you and your readers.
4. Ask readers to share your post
Word of mouth is the best way to help grow your blog community, so by asking your readers to share your post with others they think might like it, you’ve set yourself up with some blog ambassadors.
Examples of what you could say:
- If you enjoyed this blog post, share it with a friend!
- Did you find this blog post helpful? If so, whom could share it with?
- I’d like to grow my readership. Can you help me out by sharing this blog post?
Include social media sharing buttons to make sharing your post easy.
5. Ask your audience how you can better serve them
As bloggers, we want to be seen as the expert in our niche. We want them to come to us with questions on their needs and struggles so we can help them. So, ask them that. Doing so can help us determine what type of content they’d like us to produce or how we can improve the quality of our blog in general.
- What’s the biggest thing you’re struggling with right now that I can help you with?
- What kinds of content would you like to see more on this blog?
- I’m trying to improve my website’s usability. Is there anything on my site you’re having trouble finding?
Your conclusion is the “now what?” or “where do we go from here?” section of your post. It brings things full circle. By writing a powerful conclusion, you’ll inspire your readers to take action to help them become better at whatever you’re blogging about, help them gain better satisfaction from what they’ve just read, and motivate them to engage with you on your blog and on social media.
What has helped you create powerful blog post endings? What else makes an effective ending? Share in the comments below. (See what I did there? Lol).